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<title>Clarke Design Articles</title>
<link>http://www.clarkedesign.co.uk/articles</link>
<description>Web Design Company for Web Site Design and Web Page Design</description>
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  <title>04/03/10: Don't WE on your website</title>
  <author>Clarke Design</author>
  <category>Content</category>
  <pubDate>Thu, 4 Mar 2010</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/content/dont-we-on-your-website/</link>
  <guid>http://www.clarkedesign.co.uk/articles/content/dont-we-on-your-website/</guid>
  <description>Talking about what you do and how long you've been in business just doesn't appeal to the majority of your website audience. You must talk about the benefits of what you offer and what it will do for the people reading it and their businesses.</description>
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  <title>15/12/09: We're TOP of Google but no-one can find us ???</title>
  <author>Clarke Design</author>
  <category>Search Engines</category>
  <pubDate>Tue, 15 Dec 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/search-engines/were-top-of-google-but-no-one-can-find-us/</link>
  <guid>http://www.clarkedesign.co.uk/articles/search-engines/were-top-of-google-but-no-one-can-find-us/</guid>
  <description>Searching using the major search engines is all about what people are searching for. Know this and you'll rank well. Make assumptions and you are risking a great deal.</description>
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  <title>02/11/09: Home Page Content</title>
  <author>Clarke Design</author>
  <category>Content</category>
  <pubDate>Mon, 2 Nov 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/content/home-page-content/</link>
  <guid>http://www.clarkedesign.co.uk/articles/content/home-page-content/</guid>
  <description>Your home page is probably the most important page on your website. It's usually the most visited, because it's the one that's on your business cards, shop front and everything else you use to promote your business. If it isn't you need to get them reprinted!</description>
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  <title>25/09/09: Website Automation</title>
  <author>Clarke Design</author>
  <category>Top Tips</category>
  <pubDate>Fri, 25 Sep 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/top-tips/website-automation/</link>
  <guid>http://www.clarkedesign.co.uk/articles/top-tips/website-automation/</guid>
  <description>Do you get frustrated by websites that show out of date or irrelevant information. What if this was your website? Are your customers and potential clients frustrated by the information on your website ?</description>
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  <title>19/08/09: Search Engine Keywords</title>
  <author>Clarke Design</author>
  <category>Search Engines</category>
  <pubDate>Wed, 19 Aug 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/search-engines/search-engine-keywords/</link>
  <guid>http://www.clarkedesign.co.uk/articles/search-engines/search-engine-keywords/</guid>
  <description>Keywords are one of the most important page elements because virtually all search engines use them to rank pages and list search results. But how do you know if you've chosen the right ones ?</description>
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  <title>16/07/09: A few steps to making your website readable</title>
  <author>Clarke Design</author>
  <category>Content</category>
  <pubDate>Thu, 16 Jul 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/content/a-few-steps-to-making-your-website-readable/</link>
  <guid>http://www.clarkedesign.co.uk/articles/content/a-few-steps-to-making-your-website-readable/</guid>
  <description>Reading text on screen is much more difficult than reading printed material. You have to remember this when writing the content for your website. Don't waffle. You need to be concise and follow a few simple rules.</description>
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  <title>02/06/09: Why aren't people flocking to my web site?</title>
  <author>Clarke Design</author>
  <category>Marketing</category>
  <pubDate>Tue, 2 Jun 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/marketing/why-arent-people-flocking-to-my-web-site/</link>
  <guid>http://www.clarkedesign.co.uk/articles/marketing/why-arent-people-flocking-to-my-web-site/</guid>
  <description>You've had a beautiful web site designed, so now you can sit back and wait for your visitors to come flocking to it, right ? Wrong!</description>
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  <title>20/04/09: Unusual Domain Name Suffix</title>
  <author>Clarke Design</author>
  <category>Domain Names</category>
  <pubDate>Mon, 20 Apr 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/domain-names/unusual-domain-name-suffix/</link>
  <guid>http://www.clarkedesign.co.uk/articles/domain-names/unusual-domain-name-suffix/</guid>
  <description>There are so many web sites out there on the Internet that your website name has to be easy to remember, catchy, quick to type in and should do exactly what it says.

Giving your online users the opportunity to mistype, forget and mistake your website name is the last thing you should want from your name.</description>
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  <title>16/04/09: Backup your email, contacts and calendar</title>
  <author>Clarke Design</author>
  <category>Email</category>
  <pubDate>Thu, 16 Apr 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/email/backup-your-email-contacts-and-calendar/</link>
  <guid>http://www.clarkedesign.co.uk/articles/email/backup-your-email-contacts-and-calendar/</guid>
  <description>Email is such a vital part of your day to day life, yet how many people back up this vital data and keep it safe? Using web based email may be convenient but the data is stored somewhere out of your control. Copy it onto your computer and back it up often and securely.</description>
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  <title>07/04/09: Using BCC to Hide Email Addresses</title>
  <author>Clarke Design</author>
  <category>Email</category>
  <pubDate>Tue, 7 Apr 2009</pubDate>
  <link>http://www.clarkedesign.co.uk/articles/email/using-bcc-to-hide-email-addresses/</link>
  <guid>http://www.clarkedesign.co.uk/articles/email/using-bcc-to-hide-email-addresses/</guid>
  <description>When sending emails to lots of recipients, it&#8217;s always good to hide the email addresses of the people you are sending to. Not out of deception, but to ensure that you don&#8217;t reveal the your email list to everyone else.</description>
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