How do I get to the top of the search engines?

Many web site owners seem to think that this is the be all and end all of their web site.

They believe that if only they can be number one on a search engine for their particular product then somehow all will be OK. They get angry because their competition are rated higher than them. Should you be worried about search engine optimisation? Are search engines really worth all the effort?

We have written an article to answer this question in more depth.