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Search Engine Optimisation Overview

Search Engine Optimisation
One of the most frequent questions asked about search engines is “How can I get my website to the top of Google?”

Well sadly, there is no simple answer. You know that your website should appear in the search engine results, but you've got no idea how to get it to a more prominent and higher position.

SEO in a nutshell

“Search engine ranking is based on a mathematical formula. A ranking algorithm looks for page elements A, B, C, and D and assigns points to web pages that contain those elements. Keywords are one of the most important page elements because virtually all search engines use them to rank pages and list search results.”

If you want to succeed online, you've got to spend enough time and effort finding out the keywords that your customers actually use when they use a search engine

So how can I rank higher?

The complicated answer is to use Search Engine Optimisation.

So what is it? Basically it's all about optimising the content of your website for specific words and phrases so that when a user types those phrases into a search engine, your website is recognised and is included in the search engine results. Simple.

Sadly if it were that simple, ever website would be at the top of the search results and clearly that's impossible. So why do some websites fair better than others and appear further up the rankings?

Getting Higher

To stand more of a chance of being found for specific phrases, you need to use those phrases throughout your website. You need to include then often and in all of the right places.

There are three main areas to focus on when optimising your website.

  • Determine the right keywords and key phrases that people are actually using to find your products and services.
  • Update the basic foundations of your website to include these keywords and phrases.
  • Build strong, inbound links to your website from other reputable, high-value websites.

Start with the basics

If you don't do the fundamentals correctly, advanced tricks won't help you much. We will make sure that the keywords you've selected are used in the strategic places where search engines look throughout your website.

Page Titles, Meta Tags, Image Tags, Page Headings, Body Text, Hyperlinks and Page Textual Content


We'll check all of your website pages for anything that might be considered spam by a search engine. Most spam is accidental, but it will get you banned just as quickly as intentional spam.

Inbound Links

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms.

We can help you to determine where the best places are to get your website linked from. We will only encourage you to use strong, inbound links to your website from other reputable, high-value websites.


We'll then submit your website to the major search engines to make sure that they know about your updated website.

SEO takes time

Please be aware that most people think they can submit their website one day and the search engine spiders will come the next day. There may be a considerable delay from when you submit your site to when the spider actually visits. This can be anywhere from a week to a few months depending on the search engine.